Exclusive to Inclusive Relationships: ADB’s Use of Social Media

This love month might make you think that this post is about romantic relationships but it’s not. This is about how ADB opens its communication lines to build relationships with more people, making development more inclusive through social media and blogging. It starts with changing what’s inside.

Three days before Valentines, Intermedia in partnership with ADB conducted a social media and blogging training for its staff and consultants. The learning program involved a lot of tips and tricks on how to use popular online tools to engage the public on what ADB is doing. Currently, ADB has a Twitter account (@ADB_HQ), Facebook page (AsianDevBank), and other several accounts that it uses for communicating to the public. Posting to these portals have so far been limited to the official communications team of ADB. What Intermedia suggests is for ADB people to have their own account in these platforms and be able to share their thoughts/insights/knowledge in a more personal manner.

When Professional becomes Personal
Using personal accounts to post something about their profession is encouraged as it adds more emotions and ingenuity to what was posted. Facebook and Twitter users with most followers are those who put a personal touch on what they most, meaning the name of the account is the same person who uses it.

The issue with most people, especially for the older ones (youth nowadays are more open to share themselves to be honest), is the issue of privacy.
Certainly, there are parts of our lives that we want to keep in ourselves and some which are not meant to be shared especially if you are a public figure. This is the reason why there are several tools that are we can choose from depending on what we want to share and what is the purpose. Here are they:

* Twitter is for broadcasting to the general public. It you want to get more attention from a bigger group – may they be your friend or not – use this.
* Facebook is for easy connection to your network. This social media apparently gives you a captured audience. If you want it to be seen by more than your friends, you can choose to post something as public. Otherwise, there are filters that you can choose from to make your post visible only to certain group of people. Of course, this means you need to group your friends in categories.
* LinkedIn is for creating a professional network. Use this if you want to find and build relationships with people in your field. This is the best place to update regarding your professional experiences.
* Youtube is for video sharing. It is ideal for creating online campaigns or for broadcasting your message in a more creative way.
* Blogs are most of the time public. Use this if you wish to share longer posts.

Using Social Media
Four most popular social media that a serious communicator should use by now are Facebook, Twitter, LinkedIn, and Youtube. Use of these platforms vary for each individual but these 5 tips and tricks will surely boost ones reach.

Twitter

* Tweet with pictures to get 18% more clicks, 89% more, and 150% more retweets
* Put 1 to 2 #hastags to get 55% more chance of getting retweeted
* Keep your tweet characters between 100 to 150 characters
* Include “Please Retweet” to get 51% more retweets.
* Best to tweet around lunch, or Thursday and Friday after 4pm

Cool tool: http://post2015.unglobalpulse.net/

Facebook

* Use pictures. Videos are even better.
* Add a call to action. Be obvious. Rather than “Do you agree? Click if you like!”
* Inspirational and famous quotes gets a lot of shares
* Put emoticons in your posts to get 33% higher share rate and 57% higher like rate (Amex Open Forum Study)
* Best time to post is between 1-12pm or after 7pm to get more shares. Best to post every Thursday, Friday, and weekends to get more shares.

Cool tool: LikeAlyzer

LinkedIn

* Best days to post is Tue, Wed, and Thur.
* Most click and shares is between 10am to 11am
* Include link in your posts to engage 200% more people
* Include pictures in your posts to 98% more comments
* Put a picture in your profile

Youtube

* Tell stories. Inform your audience. No boring lectures
* The more videos your post in Youtube, the higher you will appear in the search results
* Use Youtube’s DONATE button. You can use that to get support in your project.
* Tell people what you want them to do.
* Think about the thumbnail image. People click based on what they see there.

More tips: https://blog.kissmetrics.com/youtube-channel-optimization/

Using Blogs
Blogs are ideal for voicing out more details but not necessarily long messages. To maximize the use of this platform, here are 8 interesting points which might interest you:

* Take responsibility for promoting your posts. Share it in forums or in social media. Start creating a mailing list.
* Make easy for your readers to share by putting easy sharing icon
* Blog should be easy and quick to write and read
* One idea/insight/innovation per blog
* Popular post topics has something to do with the following:

1. Lists
2. Rants
3. Case Studies
4. Anniversaries
5. Interviews

* Think of good titles which has something to do with the following:

1. Original, unique or quirky
2. Ask a key question
3. Reveal a startling fact
4. “Top-ten” – style lists

* The rocket formula for blogging:

1. Topic
2. Main idea
3. Specific examples
4. Connect to audience
5. Conclude

* Use simple words. Avoid jargons or complex words.
* Make your post interactive by posting a question, inviting a dialogue or making a request.
* Make sure that your blog is understable by human terms. Check its readability here: http://gunning-fog-index.com/. Your score should ideally be around 12 or below if you want to be read by most people.

Clinton Summer School 2013

God knows how long and winding it took to get me to the Clinton Summer School 2013. I thought so many times if I should go or not given the bunch of work and difficulties in the logistics that I have to pass through. But I made it, and I’m glad I did a great decision.

600764_10151500384521452_879267854_nAction upon learning is my motto in attending any kind of event or learning activities. If learning can’t be applied and functional, forget about it. I’d rather give the opportunity to others than be half-mindful of it. This has been my standard after attending so many conferences and learning events. I don’t want to attend an event for the sake of knowing people and finding myself having a tour in another place. I want something to be done during or after and this is what I looked for when Stella O’leary, a person I met at the Clinton Global Initiative, invited me to be part of the Clinton Global Initiative.

“Encouraging Business Development in Divided Societies” was this year’s theme for the Summer School. Just the word business was enough to make me excited to come. For me, a business is no business unless it’s practiced. Otherwise, it’s theory. So there goes the so enthusiastic me volunteering to help out in any way I can – be it logistics, in training or anything. Maybe because I’ve been used to doing some speaking engagements, training people or arranging a whole program as part of my work. But maybe that was not the time so I rather took the opportunity to be more relaxed and be a participant.

Straight from the challenge of getting my visa in London, I arrived in Enniskillen on the 7th of June. I’m one of the first few people to arrive so I managed to get a good sleep in room 216. When I woke up the next morning, the next hours and days were all part of a beautiful history.

Photo of the dayThis year’s summer school had been attended by young leaders from Philippines, Kosovo, Kenya, Israel, Palestine, Basque country (Spain), South Africa, Ireland, Northern Ireland, Canada, and USA. To meet people in these countries and ask them personally about the situation in their area is better than reading books or watching the television. You get to know different truths and emotions as the story unfolds right on your face. You become emphatic and try to objective as much as possible so that you can grasp the facts more than being deluded in the feelings.

The “feelings” and the “why’s”, are the two main things that encapsulates the whole learning experience of being at the summer school. The field trips, lectures, and personal testimonials of how it has been in Northern Ireland before and how it is now has been very effective and relaying the message of “why” Northern Ireland is the way it is now. For me, the program has been effective in relaying its history and how it is working to make the present work for the future. I admire that. For me, a personal story of struggle and the courage to forgive by taking a stake on peace is more than powerful than moving forward with a sword. Yes, the wounds of the past will not easily heal. It will still hurt eventually. But the decision of choosing to hold your enemies’ hand and work for a better future is enough to build on that “why” we should work for the benefit our children.

reportingsLearning, doing, and networking summarize the things that we did in our Summer School. We learned a lot about conflict resolution through the experience of Northern Ireland. We also learned about different examples on social enterprises and business from Dublin City University and from Women in Business. I took a lot of notes from all the speakers which I enumerated here. The workshops were all very helpful in keeping our minds active on what to do next.

Doing is a word that speaks of the different exercises we made to juice up our minds on what we can do for our society. I find TED talks as something which always gives me to that “Aha!” moment bringing in a lot of crazy ideas. I also love the letter writing because I know that it is something which can possibly influence a decision-maker like David Cameroon. I just hope that there will be a chance to bring young people to G8 for example, and let them talk to the leaders. Good thing we were able to get an interview from BBC and RTE so I hope our message reaches the G8.

Networking extends beyond the class attendees. We were able to meet great people like Baroness May Blood, Nancy Soderberg, Father Devine, Chad Williamson, and many more. Learning from them and even talking to them personally is very inspiring. It just proves that they are where they are because they should really be there. I’m sure that my friends in summer school will be there too. Hearing from them as they ask questions and relay their own stand is just enough to prove that they’ll be that someone too. Only time can tell when.

BAsketballLife-changing for some while frustrating for some. For me, if there’s one word to describe the experience, it was “intense”. Intense, because the program is 12 hours long. It was also intense because of the passion that you can definitely feel on the people who shared their knowledge, their time, and their energy to make this all possible. I thank all the people who’ve done the simplest to the hardest things for this year’s summer school. You know who you are. Heaven knows how to reward people like you.

I also thank all the new found friends I have for this year’s summer school. You inspired me. Your stories and passion serves as the fuel to keep me sailing in the seas of world problem. The path I took for development is heart-breaking and draining. But just knowing that there are young people like me who are crazy about making a change is enough to convince me that I’m not alone in the “making change” battle. With people like you and me working together, this world can be a better place. Let love happen and let it begin from here.

Thank you again and God bless the Clinton Summer School [and everything related to it]. Peace yo!:D

Youth and MDGs Online Course

Course Description:

This course is designed for young people aged 18-30 who are actively involved in making a difference in their communities. The course aims to help its participants learn about the UN’s 8 Millennium Development Goals (MDGs), their specific targets, and their importance as a framework for global development. The course will then focus on how young people can work towards contributing to the MDGs, what can be done locally, and the potential for young people to make a difference. The course will be led by young professionals from UNDP and UNFPA and will also draw on local experts from UNDP and other UN organizations and will combine theoretical and practical knowledge. The course will be restricted to 40 participants chosen by application – preference is given to participants who are active in their communities and who intend to use the course material to help them make a difference in their communities. Participants must be able to attend all sessions of the course and complete homework tasks in order to obtain a certificate of completion. Participants must also have regular internet access (at least 5 hours per week) to join course sessions. Students who may also be disadvantaged are also encouraged to apply.

About the course sponsors:

UNFPA, the United Nations Population Fund, is an international development agency that promotes the right of every woman, man and youth to enjoy a life of health and equal opportunity.

Youth Action for Change is a global, youth-led organization inspiring and empowering young people worldwide to become active agents of change in their own communities, so as to be able to tackle the issues affecting them and the world at large.

Youth Dividend is a dynamic youth led organization in Pakistan working to develop, inform, inspire and mobilize young people through leadership training, peer education, awareness raising, skill building, policy and advocacy.

Application (HOW TO APPLY):

Register your interest in participating in this online course by reading the YAC student guide attached and completing the online application form at [ http://kwiksurveys.com?u=MDGCourseAugust ] by the 15th July. Successful participants will be notified by the 22nd July, 2011.

Our student guide can also be downloaded here [ http://tinyurl.com/2brn6dm ]